Trademark Infringement: Practical Tips for Protection, Enforcement and Damages

Shahrokh Sheik, Partner | Weinberg Gonser LLP.

Shahrokh Sheik is a business and intellectual property attorney serving as outside general counsel and litigation counsel for clients ranging from international corporations to start-ups and individuals in a variety of industries including entertainment, hospitality, cannabis, finance, ecommerce, advertising and more. Shahrokh is dedicated to providing value to his clients and maintaining long term relationships. As such, he strives to identify their goals, objectives and constraints in order to facilitate business transactions and resolve disputes efficiently and effectively.

Prior to joining Weinberg Gonser, Shahrokh founded the business and intellectual property firm Kramer Holcomb Sheik LLP in 2012, and prior to that, he served as Counsel at Independent Film & Television Alliance (IFTA)- producer of the American Film Market (AFM). During law school, Shahrokh served as the President of Southwestern’s student government as well as the Associate Editor of the University’s Law Review. While obtaining his undergraduate degree from California State University, Long Beach, he served as the Vice President of the student government, President of the Sigma Phi Epsilon fraternity and Founder/President of the Law Society.

I. Establishing and maintaining TM rights | 2:00pm – 2:10pm

II. The requirement to enforce rights against infringers | 2:10pm – 2:20pm

III. Best practices for cease and desist letters | 2:20pm – 2:35pm

IV. Advising clients on damages assessments and the cost-benefit analysis of litigation | 2:35pm – 2:45pm

V. Damages available for infringement and related strategies to maximize recovery | 2:45pm – 3:00pm