Mastering IP Rights and Social Media Strategies

Amy Abeloff | Kirkland & Ellis LLP

Amy Abeloff is of counsel in Kirkland’s Los Angeles office. Amy counsels on intellectual property matters and has extensive experience in full-service global trademark portfolio management. Amy has extensive experience advising clients on the availability to use and register trademarks worldwide, preparing trademark filing strategies ranging from single trademarks to large, multijurisdictional projects, advocating for her clients offensively and defensively in pre-enforcement activity, and developing complex enforcement strategies incorporating online marketplace and social media takedowns as well as anti-counterfeiting activities. She also provides counsel to clients regarding availability to use and register copyright protectable material.

Amy is active in multiple committees of the International Trademark Association. She also represents a number of small businesses and non-profit organizations in various pro bono matters, including trademark and copyright advising and counseling, prosecution andenforcement strategy.

Amy has assisted multiple large-scale, international companies across the alcoholic beverage, healthcare, insurance, financial services and consumer goods industries with global trademark portfolio management matters, including prosecution, filing strategies, clearance, pre enforcement, enforcement, domestic and international oppositions and cancellations, coexistence and settlement negotiations, license review and revisions, among other intellectual property matters.

Pro bono
Assists multiple small businesses, entrepreneurs and non-profits across the country in trademark and copyright matters involving filing strategies, clearance and counseling.

[email protected] | T +1 310 552 6217

Allison Buchner | Kirkland & Ellis LLP

Allison Buchner is a litigation and intellectual property partner whose practice includes unfair  competition, false advertising, trademark, and copyright matters before federal and state courts nationwide. Allison has represented clients in litigation brought by consumers, competitors, and federal regulators, including the Federal Trade Commission. She has provided advice regarding intellectual property and advertising best practices to companies in a variety of industries, including technology companies, media and television, food manufacturers and distributors, personal care and consumer goods, medical devices, apparel manufacturers, and ecommerce. She has also advised internet-based businesses on myriad issues, including consumer protection laws, intellectual property issues, and data privacy/security.

Allison also served as the General Counsel for Dollar Shave Club, where she was responsible for managing the company’s legal, regulatory and compliance functions across all substantive areas. During that time, she helped lead the company through its acquisition by Unilever. Shebrings her experience as a General Counsel to her law firm practice, offering pragmatic,  strategic, and business-minded approaches to legal issues and finding creative solutions to balance the need for compliance and risk management against her clients’ business goals.

Recently, the Lawdragon recognized Allison among its 2024 list of the “500 Leading Global Cyber Lawyers.” In 2023, Allison was recognized as one of Law360’s “Legal Lions.” In 2024, she was recognized in The Legal 500 United States for Advertising and Marketing: Litigation, in 2022-2024, for Trademarks: Litigation and in 2020 for Media and Entertainment: Litigation. In 2016, Allison was included in the Los Angeles Business Journal as a “Rising Star” in the in-house counsel category and she was nominated again in 2018 as a “Leader in the Law” amongst in-house lawyers. In 2018, she was appointed by the Mayor as a Commissioner for the City of Los Angeles’s Innovation and Performance Commission. Finally, Allison serves on the Boards of Directors for two non-profit organizations: the Disability Rights Legal Center and the CACNA1A Foundation.

Clerk & government experience

Honorable Arthur L. Alarcón, Senior Judge, U.S. Court of Appeals, 9th Circuit, Los Angeles, California, Judicial Extern.

[email protected] | T +1 213 680 8154

I. Advertising clearance and substantiation claims | 2:00pm – 2:30pm

II. Trademark clearance | 2:30pm – 3:00pm

Break | 3:00pm – 3:10pm

III. Copyright and rights of publicity considerations | 3:10pm – 3:40pm

IV. Tips for effecting successful social media posts with influencers | 3:40pm – 4:10pm